The Core

Two sides of one life.

Turn it over: it means something different to everyone. The Latin never changes. The English is how you hear it.

Tap the coin. Each turn is a new reading.

Reading 1 of 6 · Core · home of Field, Essentials and the coin back

Memento Mori: You pass this way once.
Memento Vivere: Live it your way.
Leva Onus: Lighten someone's burden.

Carry it Read the triad

The core of the brand

The triad of a good life.

Memento Morigives urgency.
Memento Viveredemands action.
Leva OnusLessen suffering. Lighten the burden.

Without morality

Living your way turns reckless: hedonism at someone else's expense.

With morality

Living becomes purposeful: using finite time to lift the burden on the people around you. A temporary life becomes a legacy.

The morning alignment

Turn the coin before the day begins.

Front is The Reality Check, then The Activation, back is The Compass. Three honest lines, in order, before the day has had a chance to take over.

1Front · Mori
The Reality Check
“My time is limited and short. Why waste it on petty anger or trivial anxieties?”
2Turn it · Vivere
The Activation
“I am alive right now. I have energy, consciousness, and agency.”
3Back · Leva Onus
The Compass
“Therefore, how can I use my hours today to lift someone's burden or lessen their suffering, rather than adding to it?”

Or hear it as Core · tap the coin

Mori: You pass this way once.
Vivere: Live it your way.
Leva Onus: Lighten someone's burden.

Four practices

A day with the coin.

In the order a day happens: one to start it, two to carry through it, one to close it.

Before the day begins
Morning alignment
Turn the coin: the Reality Check, the Activation, the Compass.

Front, turn, back. Three lines, said before the phone is picked up.
Through the day
The interaction filter
Before you act out of frustration, pause.

Does what I am about to do increase their suffering, or lessen it?
Everyone you meet
The generational view
They pass this way once too.

Everyone you meet is fighting their own battles. Compassion is the only logical response.
When the day is done
The evening inventory
Two questions, asked of yourself.

Did I treat today as a gift, knowing it could be my last? Did I leave the world a fraction less painful for others than I found it this morning?

Six readings

One Latin. Six ways to hear it.

Each line of gear has a home reading, and the coin turns through all six. The one on the coin above is lit.

The six readings load here. Turn the coin above to hear each one.

Ships in every order

The alignment card.

Morning on the front, evening on the back. It goes in every box, so the ritual arrives with the gear.

In every box

The alignment card
Every order. The morning alignment on the front, the evening inventory on the back.
A hang tag with your line's reading
Every order. The English reading that lives with the piece you chose.
The coin
Coin orders also ship with the coin itself, boxed with the card.

See coin goods

The alignment card, front: the copper coin, then The Reality Check, The Activation and The Compass — Front · the morning

The alignment card, back: the coin's reverse, the evening inventory, the interaction filter and the triad line — Back · the evening

An open black box: a folded black tee, the copper coin seal, a hang tag and the alignment card — What's in the box Hang tag You pass this way once. Live it your way. Lighten someone's burden.

Two by three and a half inches

The hang tags.

One front, struck with the coin, and six backs, one for each reading. Your piece carries the reading of its line, with the drop and the number written in by hand.